PENGARUH PESAN DI MEDIA SOSIAL TIKTOK @PANDAWARAGROUP TERHADAP SIKAP PEDULI KEBERSIHAN LINGKUNGAN (SURVEI PADA FOLLOWERS TIKTOK @PANDAWARAGROUP)

Muhammad Alif Ramadhan, . (2024) PENGARUH PESAN DI MEDIA SOSIAL TIKTOK @PANDAWARAGROUP TERHADAP SIKAP PEDULI KEBERSIHAN LINGKUNGAN (SURVEI PADA FOLLOWERS TIKTOK @PANDAWARAGROUP). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is motivated by the environmental pollution issues in Indonesia caused by the lack of public concern regarding waste accumulation. The TikTok account @pandawaragroup endeavors to inspire the community through various messages it uploads, including activities fostering environmental cleanliness awareness. Currently, the account has showcased its activities, prompting the need to measure the extent of media messages' influence on public concern attitudes. This study aims to determine the influence of messages on the TikTok social media platform, specifically @pandawaragroup, on followers' attitudes toward environmental cleanliness. The research employs an explanatory quantitative method and Non-Probability Sampling technique with Accidental/Incidental Sampling. Researchers distributed a Google Form questionnaire online to respondents. The findings indicate that messages on the TikTok social media platform @pandawaragroup influence followers' attitudes toward environmental cleanliness by 53.8%, with the remaining influenced by other unexamined factors. The conclusion drawn from this research is that there is an influence of messages on the TikTok social media platform @pandawaragroup on attitudes toward environmental cleanliness.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010411105] [Pembimbing: Vinta Sevilla] [Penguji 1: Drina Intyaswati] [Penguji 2: Vina Mahdalena]
Uncontrolled Keywords: Messages, TikTok, Pandawaragroup, Attitudes, Environmental Cleanliness Awareness
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: MUHAMMAD ALIF RAMADHAN
Date Deposited: 30 Aug 2024 01:47
Last Modified: 30 Aug 2024 01:47
URI: http://repository.upnvj.ac.id/id/eprint/30902

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