STRATEGI KREATIF IKLAN BANK BII MELALUI MEDIA IKLAN BILLBOARD

Dini Ilham Aulia, . (2015) STRATEGI KREATIF IKLAN BANK BII MELALUI MEDIA IKLAN BILLBOARD. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

	Text AWAL.pdf Download (1MB)
	Text ABSTRAK.pdf Download (337kB)
	Text BAB I.pdf Restricted to Repository UPNVJ Only Download (364kB)
	Text BAB II.pdf Restricted to Repository UPNVJ Only Download (599kB)
	Text BAB III.pdf Restricted to Repository UPNVJ Only Download (362kB)
	Text BAB IV.pdf Restricted to Repository UPNVJ Only Download (861kB)
	Text BAB V.pdf Download (333kB)
	Text DAFTAR PUSTAKA.pdf Download (273kB)
	Text RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (80kB)
	Text LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (323kB)
	Text JURNAL.pdf Restricted to Repository staff only Download (226kB)

Abstract

Background of this research is the advertising strategies as a spearhead of an advertising activity because it may bring out an effective communication, so the message which is delivered will get an attention from the target audience. This research is focus on how advertising creative strategy of BII done by using billboard as a medium is able to answer four advertisement strategies, which are purpose, message, media selection, and evaluation of advertisement. Purpose of this research is to analyze the advertisement strategy of BII which is win exciting vacation to five continents version done by Warna Warni Media by using billboard. Literature review of this research is communication, advertising, advertising strategies, and outdoor media advertisement. Conclusion in advertising strategy Bii bank uses billboard as a medium is known has uniqueness because it has a direct message which is addressed to the website of BII. Moreover, interesting gifts also become a lure of messages of BII’s billboard advertisement. The purpose which is promoted by agency according to the writer is an advertisement purpose usually promoted by many advertising agencies in Indonesia.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 0910411164] [Penguji II (Pembimbing) : Ispawati Asri] [Penguji I : Yani Hendrayani] [Ketua Penguji : Fredy B.L. Tobing]
Uncontrolled Keywords:	Strategy, Advertising, Media, Billboard
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	11 Jun 2024 02:49
Last Modified:	11 Jun 2024 02:49
URI:	http://repository.upnvj.ac.id/id/eprint/30185

Actions (login required)

View Item