Akhmad Sultan Danindro Samodra, . (2023) STRATEGI PEMENANGAN PUTERI ANETTA KOMARUDIN SEBAGAI CALEG MILENIAL DALAM PEMILU LEGISLATIF TAHUN 2019. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This thesis explores the winning strategies employed by millennial candidate Puteri Anetta Komarudin in the 2019 legislative elections. Utilizing qualitative methods, the study focuses on the segmentation, targeting, and positioning strategies, employing in-depth interviews, and observational techniques to understand the dynamics of political marketing. The research concludes that Puteri Anetta Komarudin's success can be attributed to effective engagement with both young and older voter segments, media utilization, and her positioning as a transformative figure within her political party. The significance of the study lies in its contribution to political marketing knowledge, especially concerning millennial candidates with limited political experience. The practical implications include insights for enhancing the image and popularity of millennial candidates, as well as understanding the relationship between campaign strategies and voter decisions. This research serves both practical and academic purposes by offering valuable insights for political practitioners and expanding the understanding of political marketing strategies in the context of emerging political entities and millennial candidates.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil:1810413078] [Pembimbing:Dr. Ridwan, S.SOS, M.SI] [Penguji 1:Dr. Nurdin, M.SI] [penguji 2:M. Prakoso Aji, S.SOS, M.IP] |
| Uncontrolled Keywords: | Keywords: Puteri Anetta Komarudin, 2019 Legislative Election, Winning Strategies, Millennial |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | Akhmad Sultan Danindro Samodra |
| Date Deposited: | 05 Apr 2024 01:59 |
| Last Modified: | 05 Apr 2024 02:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29300 |
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