Hapshah Mawaddah, . (2024) KAMPANYE POLITIK MODERN DALAM KENAIKAN ELEKTABILITAS PARTAI NASIONAL DEMOKRAT (NASDEM) PADA PEMILIHAN UMUM LEGISLATIF 2019. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to determine whether modern political campaign practices carried out by the Nasdem Party can have an impact on increasing electability in the 2019 legislative elections. The emergence of modern politics and social media has changed the political campaign process, starting from relying on face-to-face contact, spending on national television advertising to convey messages, to the widespread use of social media in election campaigns. This research examines whether the Nasdem Party implemented modern campaign practices in its political campaign process in the 2019 General Election and how modern campaign practices were carried out using qualitative research methods with primary and secondary data sources. Data collection techniques were interviews and literature studies in the form of books, news and previous research journals that were relevant to this research. There is a suitability of the strategy carried out by the Nasdem Party with the Model of Modern Campaign Theory, Swanson Mancini and Michael D. Cohen in carrying out modern campaign practices. The research results show that the political campaign practices carried out by the Nasdem Party actively utilize the media as a form of modern political campaign model which has been explained by Michael D. Cohen and Swanson Mancini. The use of various media in campaigning aims to increase the electability of the Nasdem Party in the 2019 legislative general elections. The Nasdem Party is one of the parties that massively uses conventional media in spreading their vision and mission. Keywords: Political strategy, Nasdem Party, Modern Political Campaign, 2019 Legislative Election
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1910413078] [Pembimbing: Nurdin] [Penguji 1: Deni Angela] [Penguji 2: Fatkhuri] |
| Uncontrolled Keywords: | Political strategy, Nasdem Party, Modern Political Campaign, 2019 Legislative Election |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | Hapshah Mawaddah |
| Date Deposited: | 22 Mar 2024 02:05 |
| Last Modified: | 22 Mar 2024 02:05 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29231 |
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