Andira Tsaniya Al-Labiyah, . (2024) PENGARUH GAYA HIDUP, HARGA, DAN KESADARAN HALAL TERHADAP MINAT BELI DI RESTORAN KOREA JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
South Korean culture has quite a big influence in several countries, one of which is Indonesia. The public's great interest in Korean culture has given rise to buying interest in consuming everything related to South Korea, one of which is typical South Korean food. This situation can be an opportunity for entrepreneurs to present food products with South Korean taste and atmosphere which is implemented in a Korean restaurant business. This research aims to find out how consumers' tendencies to buy food from Korean restaurants in Jabodetabek are influenced by factors such as lifestyle, price, and halal awareness. This study utilizes a quantitative approach through the application of multiple linear regression methods. The population of this study is Muslim residents who know about halal Korean restaurants in Greater Jakarta. The results of this research prove that lifestyle, price, and halal awareness influence purchasing interest in Korean restaurants in Jabodetabek. The halal Korean restaurant industry in Greater Jakarta must consider lifestyle trends, and maintain quality service at prices and halal food ingredients.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116013] [Pembimbing: Mira Rahmi, S.E, M.B.A.] [Penguji 1: Muhammad Anwar Fathoni, Lc, M.A, CDIF] [Penguji 2: Fadhli Suko Wiryanto, S.Pd, M.Si] |
| Uncontrolled Keywords: | lifestyle, prices, halal awareness, Korean restaurant |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Andira Tsaniya Al - Labiyah |
| Date Deposited: | 21 Mar 2024 02:26 |
| Last Modified: | 21 Mar 2024 02:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28505 |
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