PENGARUH PENDAPATAN, PROMOSI, DAN LITERASI KEUANGAN SYARIAH TERHADAP MINAT NASABAH BERINVESTASI CICIL EMAS BANK SYARIAH INDONESIA DI DKI JAKARTA

Fathya Aulia Zahra, . (2024) PENGARUH PENDAPATAN, PROMOSI, DAN LITERASI KEUANGAN SYARIAH TERHADAP MINAT NASABAH BERINVESTASI CICIL EMAS BANK SYARIAH INDONESIA DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (111kB)
[img] Text
AWAL.pdf
Download (980kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (94kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (353kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (228kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (265kB)
[img] Text
BAB 5.pdf
Download (142kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (224kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (140kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (794kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (10MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (247kB)

Abstract

The people of DKI Jakarta are dominated by high-income people so they have great potential for interest in investing. However, people are still less interested in investing in Bank Syariah Indonesia gold installments. This can be seen from the high number of capital market investors in DKI Jakarta. However, on the other hand, investment in Bank Syariah Indonesia's gold installments will experience development from 2022 to 2023. The aim of this research is to analyze the influence of income, promotion and sharia financial literacy on customers' interest in investing in Bank Syariah Indonesia's gold installments in DKI Jakarta. The research method uses a quantitative descriptive approach, with primary and secondary data sources. Data collection techniques for distributing questionnaires to Bank Syariah Indonesia customer respondents in DKI Jakarta. Data analysis using PLS with the SmartPLS application, by testing data using inner and outer models. The research results show that the variables of income, promotion and sharia financial literacy influence customers' interest in investing in Bank Syariah Indonesia gold installments in DKI Jakarta. Based on the results of this research, it is hoped that Bank Syariah Indonesia can increase innovation in terms of promotion and education related to sharia finance as well as establishing collaboration with multinational companies that have high average employee income.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010116020] [Pembimbing: Sufyati HS] [Penguji 1: Ade Nur Rohim] [Penguji 2: Fitri Yetty]
Uncontrolled Keywords: gold installments, income, islamic financial literacy, investment interest, promotion.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: Fathya Aulia Zahra
Date Deposited: 21 Mar 2024 05:40
Last Modified: 21 Mar 2024 05:40
URI: http://repository.upnvj.ac.id/id/eprint/28362

Actions (login required)

View Item View Item