ANALISIS STRATEGI PUBLIC RELATION DALAM MENSOSIALISASIKAN PROGRAM WIRANESIA DIGIPRENEUR ROADSHOW (Studi Pada Wiranesia Foundation Melalui Instagram)

Aisyah Fitriya, . (2023) ANALISIS STRATEGI PUBLIC RELATION DALAM MENSOSIALISASIKAN PROGRAM WIRANESIA DIGIPRENEUR ROADSHOW (Studi Pada Wiranesia Foundation Melalui Instagram). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to determine the process and implementation of communication strategies carried out by Public Relations Wiranesia Foundation in socializing its program through one of the social media, namely Instagram. This study uses a descriptive qualitative method with data collection through in-depth interviews and data collection techniques with purposive sampling. The result of this research is the strategy that is implemented Public Relations Wiranesia Foundation in socializing the Wiranesia program Digipreneur Roadshow is with Fact finding, Planning, Comuunicating, Evaluating and take advantage of technological advances, namely using social media Instagram.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1910411256] [Pembimbing: Yani Hendrayani] [Penguji 1: Witanti Prihatiningsih] [Penguji 2: Dian Tri Hapsari]
Uncontrolled Keywords: Strategy public relation, Social Media, Instagram
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Aisyah Fitriya
Date Deposited: 02 Aug 2023 07:56
Last Modified: 02 Aug 2023 07:56
URI: http://repository.upnvj.ac.id/id/eprint/26645

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