PENGARUH ISI PESAN DAN VISUALISASI KAMPANYE "WHAT IF IT WAS YOU?" DI TIKTOK TERHADAP PERUBAHAN SIKAP MAHASISWA

Aida Putri Handayani, . (2023) PENGARUH ISI PESAN DAN VISUALISASI KAMPANYE "WHAT IF IT WAS YOU?" DI TIKTOK TERHADAP PERUBAHAN SIKAP MAHASISWA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (667kB)
[img] Text
AWAL.pdf
Download (598kB)
[img] Text
BAB 1.pdf
Download (663kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (486kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (948kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (998kB)
[img] Text
BAB 5.pdf
Download (279kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (318kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (263kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
Turnitin.pdf
Restricted to Repository staff only
Download (32kB)
[img] Text
Artikel KI.pdf
Restricted to Repository staff only
Download (804kB)

Abstract

The high data regarding the problems of Cyberbullying, Hoaxes, and Online Gender-Based Violence from various sources has become an important concern in being active in the digital space. “What If It Was You?” is a social campaign designed to raise awareness of related issues so as to create a safe place in the digital space, especially in social media. This study aims to identify and explain the influence of message content and visualization “What If It Was You?” on changing student attitudes in reducing Cyberbullying, Hoaxes, and Online Gender-Based Violence. The study used the Elaboration Likelihood Model with quantitative methods. The population in this study is active students of the Faculty of Social and Political Sciences, University of Indonesia, class of 2018 – 2021 with a total sample of 92 respondents. The results of study concluded that the message content and visualization “What If It Was You?” campaign partially has a positive effect on changing student attitudes in reducing the behavior of Cyberbullying, Hoaxes, and Online Gender-Based Violence.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810411212] [Pembimbing: 3. Drina Intyaswati] [Penguji 1: Munadhil Abdul Muqsith] [Penguji 2: Ratu Nadya W]
Uncontrolled Keywords: Campaign, Cyberbullying, Elaboration Likelihood Model, Visualization
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Aida Putri Handayani
Date Deposited: 15 Mar 2023 09:33
Last Modified: 15 Mar 2023 09:33
URI: http://repository.upnvj.ac.id/id/eprint/23330

Actions (login required)

View Item View Item