ANALISIS KEPUTUSAN PEMBELIAN PRODUK AZARINE HYDRASOOTHE SUNSCREEN GEL

Jennifer, . (2022) ANALISIS KEPUTUSAN PEMBELIAN PRODUK AZARINE HYDRASOOTHE SUNSCREEN GEL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative study that aims to analyze the effect of product quality, price, and social media marketing on purchasing decisions for Azarine Hydrasoothe Sunscreen Gel products. The data collection technique used is non-probability sampling with purposive sampling method. Collecting data using a questionnaire distributed to 100 respondents. This research method uses SmartPLS 4.0. Through this research it is known that product quality has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, and social media marketing has a significant positive effect on purchasing decisions.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1910111123] [Pembimbing: Yuliniar] [Penguji 1: Bernadin Dwi] [Penguji 2: Rosali]
Uncontrolled Keywords: Product Quality, Price, Social Media Marketing, Purchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Jennifer -
Date Deposited: 26 Jan 2023 08:13
Last Modified: 30 Jan 2023 03:30
URI: http://repository.upnvj.ac.id/id/eprint/22173

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