AKTIVITAS CSR (CORPORATE SOCIAL RESPONSIBILITY) PT. ASABRI (PERSERO) DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN

Hera Cahya Ananda, . (2022) AKTIVITAS CSR (CORPORATE SOCIAL RESPONSIBILITY) PT. ASABRI (PERSERO) DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study discusses how the Community Development CSR program carried out by PT. ASABRI (Persero) can rebuild the company's positive image. This study aims to determine the CSR program of Community Development of PT. ASABRI (Persero) is able to build a positive image of the company. This research uses qualitative methods. The theory used is The theory of image recovery. Key Informants and informants were selected using purposive sampling techniques. The data was collected through interviews with the head of the CSR division, 2 CSR staff, and 2 insurance participants. The results of research that has been carried out by PT. ASABRI (Persero) in rebuilding the company's positive image is by conducting CSR programs and disseminating information through social media. These efforts can rebuild the company's positive image which shows that Public Relations has a very important role in establishing good relations with the public.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 1810411199] [Pembimbing : Yani Hendrayani] [Penguji 1 : Uljanatunnisa] [Penguji 2 : Windhiadi Yoga Sembada]
Uncontrolled Keywords: The company’s positive image, the community development CSR program, theory of image recovery, Public Relations
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Hera cahya ananda
Date Deposited: 15 Feb 2023 07:41
Last Modified: 07 Dec 2023 17:41
URI: http://repository.upnvj.ac.id/id/eprint/21678

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