Kania Junita Syaputri, . (2013) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI JAKARTA SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (162kB) |
|
Text
AWAL.pdf Download (536kB) |
|
Text
BAB I.pdf Download (163kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (200kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (410kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (532kB) |
|
Text
BAB V.pdf Download (308kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (155kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
Abstract
This study aims to determine the effect of brand image, Quality of product, and purchase decisions. The data used are the primary data and data processing is done using spss 21.0. Variable under study consist brand image, quality of product and purchase decision. The analysis used to test the study was multiple regression. With the help of the SPSS 21.0 Method of sampling in this study is a non probability sampling with a purposive sampling method. Variable and can be interpreted brand image has a greater influence on purchase decisions, when compared with the quality of the product.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 0910111034] [Penguji II : Yuliniar] [Penguji I : Suharyati] [Ketua Penguji : Diana Triwardani] |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 16 Sep 2022 06:33 |
| Last Modified: | 16 Sep 2022 06:33 |
| URI: | http://repository.upnvj.ac.id/id/eprint/20982 |
Actions (login required)
 |
View Item |