PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI MASYARAKAT KOTA JAKARTA (Survei Pada Pengikut Akun @jktinfo)

Ramadhani Arohman, . (2022) PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI MASYARAKAT KOTA JAKARTA (Survei Pada Pengikut Akun @jktinfo). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Instagram is one of the media that is currently favored by many people. Especially in terms of delivering information, such as the @jktinfo account which conveys various information on the city of Jakarta to its followers in their daily information needs. This study aims to determine the effect of the use of social media Instagram on the information needs of the people of the city of Jakarta by using the uses and gratification theory. The method that used is a quantitative method with the type of explanatory research. This study uses a purposive sampling technique in taking samples. The sample was obtained from followers of the Instagram account @jktinfo which was taken using the Taro Yamane formula with an inaccuracy level of 10%, so that a sample of 100 respondents was obtained. To find out the influence and relationship between the two variables, the researcher conducted a correlation test with the result of 0.847, so it has a high level of correlation between the variable x and the variable y. Test the coefficient of determination with a value of 0.730 or there is an effect of using Instagram on the fulfillment of information needs of 73%. While the results of hypothesis testing show tcount 16,285 > ttable 1,660, it can be decided that H0 is rejected and H1 is accepted. This means that there is an influence between the use of Instagram on the fulfillment of information needs.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710411150] [Pembimbing: Retno Dyah Kusumastuti] [Penguji 1: Rini Riyantini] [Penguji 2: Hermina Simanihuruk]
Uncontrolled Keywords: use of social media, instagram, fulfillment of information needs
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Ramadhani Arohman
Date Deposited: 21 Sep 2022 04:48
Last Modified: 21 Sep 2022 04:48
URI: http://repository.upnvj.ac.id/id/eprint/20960

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