M. Ikbal Setiawan, Ikbal (2022) PENGARUH LOGISTIK DAN KEAMANAN DATA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG PADA E-COMMERCE TOKOPEDIA DALAM SITUASI COVID-19. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
his research is a quantitative study carried out with the aim of knowing and proving the effect of logistics and security data on purchasing decisions for Samsung smartphone products on Tokopedia e-commerce in the Covid-19 situation involving 100 respondents. The sampling technique used is Non-Probability Sampling. Assistance application when the data uses smartPLS 3.0 by performing the t-test and R-test. The logistic variable is shown by the original results until Logistics gets a value of 0.363. From the statistical test t shows the results tcount 3,423 > t table 1,98472, then logistics has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.001 < 0.05, which means that the logistics variable has a positive and significant effect on the purchasing decision variable, or in other words H1 is acceptable. From the test results on the data security variable on purchasing decisions also has a positive influence. This is indicated by the results of the original sample on data security obtaining 0.583. From the results of the statistical test data processing t shows the results tcount 5,613> t table 1,98472, it can be said that data security has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.000 <0.05, which means that the data security variable has a positive and significant effect on the purchasing decision variable, or in other words H2 is acceptable
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1810111013] [Ketua Penguji : Bernadin Dwi M] [Penguji I : Diana Triwardhani] [Penguji II (Pembimbing) : Maria Assumota Wikantari] |
| Uncontrolled Keywords: | Abstract This research is a quantitative study carried out with the aim of knowing and proving the effect of logistics and security data on purchasing decisions for Samsung smartphone products on Tokopedia e-commerce in the Covid-19 situation involving 100 respondents. The sampling technique used is Non-Probability Sampling. Assistance application when the data uses smartPLS 3.0 by performing the t-test and R-test. The logistic variable is shown by the original results until Logistics gets a value of 0.363. From the statistical test t shows the results tcount 3,423 > t table 1,98472, then logistics has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.001 < 0.05, which means that the logistics variable has a positive and significant effect on the purchasing decision variable, or in other words H1 is acceptable. From the test results on the data security variable on purchasing decisions also has a positive influence. This is indicated by the results of the original sample on data security obtaining 0.583. From the results of the statistical test data processing t shows the results tcount 5,613> t table 1,98472, it can be said that data security has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.000 < 0.05, which means that the data security variable has a positive and significant effect on the purchasing decision variable, or in other words H2 is acceptable Keywords: Logistics, Data Security, and Purchase Decision. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions T Technology > T Technology (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | M. Ikbal Setiawan |
| Date Deposited: | 22 Sep 2022 03:09 |
| Last Modified: | 22 Sep 2022 03:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/19228 |
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