PENGARUH KUALITAS PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI MOTOR YAMAHA NMAX DI WILAYAH KOTA BEKASI

Handi Abdul Hadi, . (2022) PENGARUH KUALITAS PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI MOTOR YAMAHA NMAX DI WILAYAH KOTA BEKASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The automotive industry is trying to rise from adversity after the pandemic, one of which is Yamaha, a motorcycle manufacturer from Japan, which is currently competing with its competitors. The purpose of this research is to analyze, find out and prove the influence of product quality, region, and service quality on interest in buying Yamaha Nmax in Bekasi City. The type of data used is quantitative data with a population of working age (17-64 years) Bekasi City. With a sample of 96 respondents and using purposive sampling method. The analytical technique used is Partial Least Square (PLS). The results obtained are the product quality, promotion, and service quality variables have a significant and significant effect on consumer buying interest.

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil: 1710111278] [Pembimbing: Dienni Ruhjatini Sholihah] [Ketua Penguji: Suharyati] [Penguji 1: Nobelson]:
Uncontrolled Keywords: Product Quality, Promotion, Service Quality, dan Buying Interest
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Handi Abdul Hadi
Date Deposited: 01 Aug 2022 02:35
Last Modified: 01 Aug 2022 02:35
URI: http://repository.upnvj.ac.id/id/eprint/19223

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