FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH BTN SYARIAH DI JABODETABEK DALAM MENGGUNAKAN PRODUK PEMBIAYAAN SYARIAH

Muhammad Iqbal, . (2022) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH BTN SYARIAH DI JABODETABEK DALAM MENGGUNAKAN PRODUK PEMBIAYAAN SYARIAH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Sharia financing is still growing, it can be seen in the number of customers that continues to increase every year, but public knowledge about sharia finance is still very lacking, and the margin level of sharia banks is still increasing and decreasing every year and customers also want optimal service quality in order to attract customers. customer interest in using sharia financing products. This study aims to identify and explain the factors that influence customer interest in using Islamic financing products. The research method used is a quantitative research method with a population of BTN Syariah customers. Sampling using purposive sampling method with a sample of 100 respondents using the Lemeshow formula. Primary data is used in this study with data collection techniques using a questionnaire that will be distributed to BTN Syariah customers. The data analysis technique used is multiple linear regression analysis, validity test, reliability test, classical assumption test and hypothesis testing using SPSS 25 software. The results of this study are Islamic financial literacy, margin level, and service quality partially each have a significant effect. on the interest of BTN Syariah customers, while simultaneously it was found that the three independent variables together had a significant effect on the variable of interest of BTN Syariah customers in using Islamic financing products. This research is expected to be a consideration for Islamic banking practitioners and regulators to increase the level of Islamic financial literacy and service quality as well as efforts to reduce the level of financial literacy.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810116018] [Pembimbing: Lili Puspita Sari] [Penguji 1: Ade Nur Rohim] [Penguji 2: Prima Dwi Priyatno]
Uncontrolled Keywords: Financing, Islamic Financial Literacy, Margin, Service Quality
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: Muhammad Iqbal
Date Deposited: 26 Jul 2022 04:13
Last Modified: 26 Jul 2022 04:13
URI: http://repository.upnvj.ac.id/id/eprint/18893

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