Della Paramitha, . (2021) Pengelolaan Media Sosial Youtube Pada Majalah Sedap Saji Dalam Meningkatkan Viewers. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The background of the existence of the Internet as an information center and means of communication media that reaches all over the world. Information spread over the internet very quickly. It is up to date so that there is a gap between conventional media (old media which includes print media (tabloids, magazines, newspapers) and broadcast media (television, radio) with the emergence of new media (new media which includes applications, Social media, websites, and Social media). others sourced from the internet). The purpose of the study was to describe how the management Sedap Saji was carried out, especially managing the Youtube media channel Sedap Saji, and to find out if there were any obstacles when managing the Youtube Social media account Sedap Saji. The theory used is Affective-Cognitive Consistency Theory. The method used is a qualitative method with the type of descriptive research. The results of this study indicate that managing the Sajian Sedap Youtube channel is in accordance with how to manage it properly and correctly. The success of increasing viewership is seen from the point of view of statements from viewers/audiences who consider that the content presented on the Sajian Sedap Youtube channel makes them interested and helps them find recipes for daily dishes even before the celebration of holidays. There are no obstacles in managing the Sajian Sedap Youtube channel. The conclusion of this study is that the management carried out by the researchers grouped Sajian Sedap into 3 stages. These 3 stages are included in part of the 4 stages of good and correct management based on George R. Terry's explanation, namely the first, the planning stage of Sajian Sedap conducting surveys or research and testing the latest recipes and those that are currently viral first, then the organizing stage, Organizing goes to the first stage that Sajian Sedap does in managing the Sajian Sedap Youtube channel. There is a Social Media Team and a recipe team who choose trending recipes, which will be produced by the Uji Kitchen team and shot with the videographer team 3 times a week. Next, the mobilization stage is the second stage that Sajian Sedap does in managing the Sajian Sedap Youtube channel, namely content creation. After the content is selected, a video is taken (tutorial). After that, the video is edited and packaged with an attractive appearance. The content teaser, which is 15 seconds long, was posted on Instagram Story and Youtube Story. Then, the last stage, namely the supervision stage, gets to the third stage that Sajian Sedap does in managing the Sajian Sedap Youtube channel by publishing and promoting the content that has been created by including a Youtube link in every Sajian Sedap Social media post. Make thumbnails, titles and descriptions that are clear and attractive, in accordance with the chosen theme. Then the video packaging is displayed in an eye-catching manner, the color selection is also determined to give an attractive impression so that the audience is interested in clicking and comfortable watching the content that has been created. Suggestions from this study, researchers hope that this research can be used as reference material for further research to students and student practitioners in the field of management, advertising/advertising, especially regarding the management of Social media in increasing viewers. Furthermore, it is also intended for Delicious Food, which is expected to be information material regarding message delivery. Because, in the realm of Social media, the exchange of information becomes more interactive. So that the feedback given from the Sajian Sedap Youtube channel viewers can be used as criticism, suggestions and messages and impressions. This includes content creators or companies that are building their brand image. Keywords : Management, Good and Right Management, Social Media, Affective-Cognitive Consistency Theory, Youtube
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No. Panggil : 1610411221 Pembimbing : Yani Hendrayani Penguji 1 : Siti Maryam Penguji 2 : Hermina |
| Uncontrolled Keywords: | The background of the existence of the Internet as an information center and means of communication media that reaches all over the world. Information spread over the internet very quickly. It is up to date so that there is a gap between conventional media (old media which includes print media (tabloids, magazines, newspapers) and broadcast media (television, radio) with the emergence of new media (new media which includes applications, Social media, websites, and Social media). others sourced from the internet). The purpose of the study was to describe how the management Sedap Saji was carried out, especially managing the Youtube media channel Sedap Saji, and to find out if there were any obstacles when managing the Youtube Social media account Sedap Saji. The theory used is Affective-Cognitive Consistency Theory. The method used is a qualitative method with the type of descriptive research. The results of this study indicate that managing the Sajian Sedap Youtube channel is in accordance with how to manage it properly and correctly. The success of increasing viewership is seen from the point of view of statements from viewers/audiences who consider that the content presented on the Sajian Sedap Youtube channel makes them interested and helps them find recipes for daily dishes even before the celebration of holidays. There are no obstacles in managing the Sajian Sedap Youtube channel. The conclusion of this study is that the management carried out by the researchers grouped Sajian Sedap into 3 stages. These 3 stages are included in part of the 4 stages of good and correct management based on George R. Terry's explanation, namely the first, the planning stage of Sajian Sedap conducting surveys or research and testing the latest recipes and those that are currently viral first, then the organizing stage, Organizing goes to the first stage that Sajian Sedap does in managing the Sajian Sedap Youtube channel. There is a Social Media Team and a recipe team who choose trending recipes, which will be produced by the Uji Kitchen team and shot with the videographer team 3 times a week. Next, the mobilization stage is the second stage that Sajian Sedap does in managing the Sajian Sedap Youtube channel, namely content creation. After the content is selected, a video is taken (tutorial). After that, the video is edited and packaged with an attractive appearance. The content teaser, which is 15 seconds long, was posted on Instagram Story and Youtube Story. Then, the last stage, namely the supervision stage, gets to the third stage that Sajian Sedap does in managing the Sajian Sedap Youtube channel by publishing and promoting the content that has been created by including a Youtube link in every Sajian Sedap Social media post. Make thumbnails, titles and descriptions that are clear and attractive, in accordance with the chosen theme. Then the video packaging is displayed in an eye-catching manner, the color selection is also determined to give an attractive impression so that the audience is interested in clicking and comfortable watching the content that has been created. Suggestions from this study, researchers hope that this research can be used as reference material for further research to students and student practitioners in the field of management, advertising/advertising, especially regarding the management of Social media in increasing viewers. Furthermore, it is also intended for Delicious Food, which is expected to be information material regarding message delivery. Because, in the realm of Social media, the exchange of information becomes more interactive. So that the feedback given from the Sajian Sedap Youtube channel viewers can be used as criticism, suggestions and messages and impressions. This includes content creators or companies that are building their brand image. Keywords : Management, Good and Right Management, Social Media, Affective-Cognitive Consistency Theory, Youtube |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Della Paramitha |
| Date Deposited: | 01 Jun 2022 22:53 |
| Last Modified: | 01 Jun 2022 22:53 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17145 |
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