Meirisca Yolanda Putri Endriz, . (2020) SURVEI DIGITAL CONSUMER INSIGHT PADA GRUP WHATSAPP PASLIMO.ONLINE DITENGAH PANDEMI COVID-19. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
As a result of the Covid-19 pandemic, social restrictions occur with the aim of stopping the spread of the Covid-19 virus. So there is a change in the way of meeting basic needs by utilizing online media as a buying and selling platform to meet daily basic needs. The purpose of this research, is to describe the consumer insight of consumers who are members of PASLIMO Whatsapp group online in meeting consumer basic needs in the middle of covid-19 pandemic. The theory used is the Reasoned Action Theory, and the method used is a quantitative method with descriptive research type. This research study took place in WhatsApp Paslimo.Online group. The population in the study was 249 members of the Paslimo.Online group using probability sampling techniques and the types of Simple Random Sampling samples were 71 respondents. This research is a one variable research (Univariate). Using descriptive analysis techniques with a percentage. The results of this study indicate that in the convention category (individual habits) get a percentage score of 32%. Cultural tension (individual tension / discomfort) gets a percentage score of 15%. Consumer motivation gets a percentage score of 56%.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 1610411182] [Pembimbing Utama: Intan Putri Cahyani] [Penguji 1: Aan Setiadarma] [Penguji 2: Lusia Handayani] |
| Uncontrolled Keywords: | Digital Consumer Insight, E-Commerce, Pandemic Covid-19, Reasoned Action Theory, Whats App |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Meirisca Yolanda Putri Endriz |
| Date Deposited: | 12 Jan 2022 03:11 |
| Last Modified: | 12 Jan 2022 03:11 |
| URI: | http://repository.upnvj.ac.id/id/eprint/8692 |
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