ANALISIS KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

Safira Nuriah, . (2020) ANALISIS KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative research that aims to determine the influence of sales promotion, website quality, and trust on purchase decision. The population in this study were consumers who doing purchase decision in Shopee. The sample size was taken as many as 75 respondents, with probability sampling technique with a simple random sampling method. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis with SmartPLS 3.2.9 software. The results of this study indicate that (1)the sales promotion has a significant effect on purchasing decisions, (2) the website quality has a significant effect on purchasing decisions, (3) the trust has a significant effect on the purchasing decisions.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil : 1610111088] [Pembimbing: Suharyati] [Penguji 1 : Tati Handayani] [Penguji 2 : Miguna Astuti]
Uncontrolled Keywords: Sales Promotion, Website Quality, Trust, and Purchase Decisions
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Safira Nuriah
Date Deposited: 02 Sep 2021 13:46
Last Modified: 02 Sep 2021 13:46
URI: http://repository.upnvj.ac.id/id/eprint/7884

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