ANALISIS KEPUTUSAN PEMBELIAN TIKET ONLINE BIOSKOP MELALUI APLIKASI TIX.ID

Aditya Wulandari, . (2020) ANALISIS KEPUTUSAN PEMBELIAN TIKET ONLINE BIOSKOP MELALUI APLIKASI TIX.ID. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative study aimed at analyzing factors that influence purchasing decisions, especially the factors of ease of use, trust, and discount. The population in this research is South Jakarta cinema visitors who purchases tickets online through the TIX.ID application. The sample size was taken as much as 75 respondents, with a probability sampling technique using the simple random sampling method. Data collection is done through the spread of google form online questionnaires. The analytical technique used are Structural Equation Modeling (SEM) based variances or called Partial Least Square (SmartPLS software version 3.2). The results of this research are (1) 0.465 ease of use has a positive and significant effect on purchasing decisions, (2) 0.220 trust has a positive and significant effect on purchasing decisions, (3) 0.243 discounts have a positive and significant effect on purchasing decisions. With R-Square Adjusted produces 62.8% Keywords: Ease of Use, Trust, Discounts, and Purchasing Decisions

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 1610111115] [Pembimbing 1 : Suharyati] [Pembimbing 2 : Renny Husniati] [Penguji 1 : Hariyanto Ridwan] [Penguji 2 : Bernadin Dwi M]
Uncontrolled Keywords: Ease of Use, Trust, Discounts, and Purchasing Decisions
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Aditya Wulandari
Date Deposited: 13 Aug 2021 09:37
Last Modified: 13 Aug 2021 09:37
URI: http://repository.upnvj.ac.id/id/eprint/7845

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