Giffa Satria Putra, . (2026) STRATEGI KOMUNIKASI ORGANISASI SCREAM OR DANCE DALAM MENCAPAI ALL TIME HIGH TICKET SALES DI TAHUN 2025. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Scream Or Dance 2025 successfully achieved its all time high ticket sales despite being organized under budgetary and human resource constraints. This condition highlights the importance of organizational communication in supporting effective coordination and the achievement of organizational goals. This study aims to analyze the organizational communication strategy implemented by Scream Or Dance 2025 by examining the organizational communication climate, the decision-making process, and the organizational communication strategy throughout the event organization. This study employed a qualitative approach using a case study method. Data were collected through in depth interviews, participant observation, and documentation, and were analyzed using the Miles and Huberman data analysis model. The findings reveal that an organizational communication climate built on trust, openness, support, and shared goals fostered effective coordination among organizational members. The decision making process was implemented hierarchically according to each level of authority, enabling the organization to respond adaptively and efficiently to operational changes during the event. The organizational communication strategy was implemented through cross divisional coordination, work prioritization, and adaptive resource management. This study concludes that organizational communication served as an enabling factor by strengthening the organizational communication climate, supporting effective decision-making, and facilitating the implementation of organizational strategies, thereby enabling Scream Or Dance 2025 to achieve its organizational objectives.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210411309 ] [Pembimbing: Vina Mahdalena] [Penguji 1: Yudie Aprianto] [Penguji 2: Siti Maryam] |
| Uncontrolled Keywords: | organizational communication, organizational communication strategy, communication climate, decision making |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | GIFFA SATRIA PUTRA |
| Date Deposited: | 09 Sep 2026 08:05 |
| Last Modified: | 09 Sep 2026 08:05 |
| URI: | http://repository.upnvj.ac.id/id/eprint/54237 |
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