Naula Khairunisa, . (2026) DIPLOMASI PUBLIK SINGAPURA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN ASING MELALUI PENYELENGGARAAN F1 SINGAPORE GRAND PRIX 2023-2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to examine the public diplomacy strategy carried out by Singapore through the organization of the F1 Singapore Grand Prix in 2023 and 2024 in an effort to attract foreign tourist visits. It is driven by Singapore's need to rebuild its presence and awareness among international tourists in the post-COVID-19 pandemic period, amid increasingly intense competition among tourism destinations and visitor levels that remain below pre-pandemic figures. This study employs a qualitative approach with a library research technique, drawing on secondary data analyzed through two aspects of Nicholas J. Cull's public diplomacy framework, namely cultural diplomacy and international broadcasting. The findings show that through cultural diplomacy, Singapore utilizes the Grand Prix Season Singapore (GPSS) program, particularly the activation in Kampong Gelam, which integrates local culture, historic cultural areas, performing arts, and culinary experiences. Through international broadcasting, Singapore expands its international exposure through Formula 1 live broadcasts, its partnership with Netflix through Drive to Survive, and the organizer's official social media accounts. This study concludes that the F1 Singapore Grand Prix functions as an instrument that strengthens and extends Singapore's efforts to attract foreign tourists, although its success remains influenced by various other factors.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. panggil: 1910412098] [Pembimbing: Nurmasari Situmeang] [Penguji 1: Asep Kamaluddin Nashir] [Penguji 2: Nurfarah Nidatya] |
| Uncontrolled Keywords: | public diplomacy, F1 Singapore Grand Prix, cultural diplomacy, international broadcasting, Singapore tourism |
| Subjects: | J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | NAULA KHAIRUNISA |
| Date Deposited: | 28 Aug 2026 07:21 |
| Last Modified: | 28 Aug 2026 07:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53703 |
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