PENGARUH KREDIBILITAS DAN GAYA KOMUNIKASI INFLUENCER TERHADAP MOTIVASI BELAJAR PADA PENGIKUT AKUN TIKTOK XAVIERA PUTRI

Hafida Dwirahma, . (2026) PENGARUH KREDIBILITAS DAN GAYA KOMUNIKASI INFLUENCER TERHADAP MOTIVASI BELAJAR PADA PENGIKUT AKUN TIKTOK XAVIERA PUTRI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Low learning motivation negatively affects the academic achievement and personal development of Generation Z. TikTok, through educational influencers such as Xaviera Putri, has the potential to serve as an alternative learning platform. However, studies examining the influence of influencer credibility and communication style on learning motivation remain limited. This study aims to analyze the partial and simultaneous effects of Influencer Credibility and Communication Style on the Learning Motivation of Xaviera Putri's TikTok followers using a quantitative approach with multiple linear regression analysis. The results show that Influencer Credibility and Communication Style simultaneously have a positive and significant effect on Learning Motivation, contributing 48.02% of the variance. Partially, Influencer Credibility has a positive and significant effect (t = 2.032; Sig. = 0.045), while Communication Style has a stronger effect (t = 4.718; Sig. = 0.000). The findings indicate that Communication Style is a more dominant factor than Influencer Credibility in enhancing the Learning Motivation of Xaviera Putri's TikTok followers.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411045] [Pembimbing: Aan Setiadarma] [Penguji 1: Damayanti] [Penguji 2: Zayyin Abdul Quddus]
Uncontrolled Keywords: Learning Motivation, TikTok, Xaviera Putri
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: HAFIDA DWIRAHMA
Date Deposited: 26 Aug 2026 06:18
Last Modified: 26 Aug 2026 06:18
URI: http://repository.upnvj.ac.id/id/eprint/53503

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