INTEGRASI QUALITY FUNCTION DEPLOYMENT DAN BUSINESS MODEL CANVAS DALAM PERANCANGAN PRODUCT-SERVICE SYSTEM PRODUK BARU PADA NATURA ALAMINDO

Btari Kania Elshadira Permana, . (2026) INTEGRASI QUALITY FUNCTION DEPLOYMENT DAN BUSINESS MODEL CANVAS DALAM PERANCANGAN PRODUCT-SERVICE SYSTEM PRODUK BARU PADA NATURA ALAMINDO. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The increasing competition in the health supplement industry encourages companies to offer not only high-quality products but also value-added services that enhance customer experience. Natura Alamindo, the producer of TuMIC herbal shot, currently adopts a product-oriented business approach, indicating the need to implement a Product-Service System. This study aims to identify the technical characteristics and PSS components using Quality Function Deployment, design service processes and customer interactions through a PSS Blueprint, and develop a business model using the Business Model Canvas. The research began by identifying customer requirements through a questionnaire, followed by analysis using House of Quality (HoQ) Phase I and Phase II. The results of HoQ Phase I identified Multi-channel Customer Service as the highest-priority technical characteristic. HoQ Phase II further identified Member Point System, Regular Helpdesk, Website Dashboard, and Reward and Voucher Program as the priority Product-Service System components. Based on these findings, a PSS Blueprint and a proposed Business Model Canvas were developed. The blueprint consists of seven customer action stages: Product Awareness, Product Discovery, Product Purchase, Product Consumption, Monitoring, Reward Redemption, and Issue Resolution. Meanwhile, the proposed BMC integrates all PSS concepts into the business model. Although the proposed PSS does not introduce new revenue streams, the additional services are expected to increase purchase frequency, resulting in higher sales volume and company revenue.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210312023] [Pembimbing 1: Nanang Alamsyah] [Pembimbing 2: Wendy Febrianty Mardhiyah] [Penguji 1: Santika Sari] [Penguji 2: Anindya Agripina Hadyanawati]
Uncontrolled Keywords: Product-Service System, Quality Function Deployment, House of Quality, PSS Blueprint, Business Model Canvas
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: BTARI KANIA ELSHADIRA PERMANA
Date Deposited: 28 Aug 2026 06:57
Last Modified: 28 Aug 2026 06:57
URI: http://repository.upnvj.ac.id/id/eprint/52967

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