Zidhan Nur Hidayat, . (2026) ANALISIS KEPUASAN NASABAH PENGGUNA LIVIN BY MANDIRI KANTOR CABANG KEBON JERUK PERJUANGAN. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
With the advancement of information technology, banks provide digital services to facilitate consumers in transacting, one of which is the Livin application produced by Bank Mandiri. This research is titled the level of customer satisfaction of Livin Mandiri application at Bank Mandiri Branch Jakarta Kebon Jeruk Perjuangan. The method employed is descriptive quantitative, the data collection is done by questionnaire to forty Livin Mandiri consumers selected by purposive sample. The data was calculated by mean value to find the level of customer satisfaction. Report results show that customer satisfaction falls in the “very satisfied” category with an average score of 4.57. The high degree of satisfaction is explained by the simplicity of the application, the quickness of access, the security of the system and the availability of a variety of features. The results of this analysis show that the Livin Mandiri application can satisfy the demands and wants of clients related to digital banking.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 2310101030] [Pembimbing: Jenji Gunaedi Argo] [Ketua Penguji: Agus Kusmana] [Penguji 1: Nurendah Shinta Rachmawati] |
| Uncontrolled Keywords: | customer satisfaction, mobile banking, Livin' by Mandiri, digital banking |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | ZIDHAN NUR HIDAYAT |
| Date Deposited: | 26 Aug 2026 07:09 |
| Last Modified: | 26 Aug 2026 07:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/52287 |
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