Dhiya Ulayya Mayyadah, . (2026) PENGARUH HARGA, KUALITAS LAYANAN, DAN LABEL HALAL TERHADAP KEPUASAN PELANGGAN FORE COFFEE PADA GENERASI Z DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Coffee consumption among Generation Z in Jakarta is on the rise, driven by the growth of modern retail and a strong preference for easily accessible, high-quality halal products. The combination of competitive prices, superior service quality, and the presence of a halal label plays a significant role in driving customer satisfaction with Fore Coffee among Generation Z. This study aims to reveal the influence of price,service quality, and halal certification on customer satisfaction with Fore Coffee among Generation Z in Jakarta. A quantitative approach with purposive sampling was used, involving 150 respondents via Google Forms. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software.The results indicate that price and service quality have a significant effect on customer satisfaction, whereas the halal label does not have a significant effect on customer satisfaction. These findings imply that Fore Coffee customer satisfaction is influenced by perceptions of price and the quality of service provided, indicating that the higher the perceived price and quality of service, the higher the level of satisfaction among consumers. However, the halal label has not yet emerged as a variable that influences Fore Coffee customer satisfaction.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | [No. Panggil: 2210116002] [Pembimbing: Diva Azka Karimah] [Penguji 1: Fadhli Suko Wiryanto] [Ketua Penguji : Prima Dwi Priyatno] |
| Uncontrolled Keywords: | Customer Satisfaction, Generation Z, Halal Label, Price, Service Quality |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | DHIYA ULAYYA MAYYADAH |
| Date Deposited: | 28 Jul 2026 09:21 |
| Last Modified: | 01 Sep 2026 07:55 |
| URI: | http://repository.upnvj.ac.id/id/eprint/51816 |
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