Ikhsan Fathirizky Ramadhanu, . (2026) PERANCANGAN SISTEM INFORMASI CRM BERBASIS WEBSITE MENGGUNAKAN MODEL IDIC PADA USAHA PERCETAKAN (STUDI KASUS: DAPUR PRINTING). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid advancement of information technology has encouraged companies to improve service quality and manage customer relationships more effectively. Dapur Printing, as a printing business, faces challenges in managing customer data that is not yet well-structured and lacks an effective and targeted customer relationship management strategy. This study aims to design a web-based Customer Relationship Management (CRM) information system using the IDIC (Identify, Differentiate, Interact, Customize) model for Dapur Printing. The system was developed using the prototype development method, while data collection was conducted through observation, interviews, and literature studies. The proposed system was developed using web-based technologies and provides key features including customer management, product management, order transactions, voucher management, customer complaint handling, and transaction analysis dashboards. The implementation of the IDIC model was carried out by identifying customers based on their personal and transaction data, differentiating customers according to their value using the RFM (Recency, Frequency, Monetary) method and their needs based on transaction history data, facilitating interaction through customer complaint submission and handling services, and customizing services through personalized vouchers and product displays. The results of this study indicate that the developed system is capable of supporting the company in managing customer relationships in a more structured, targeted, and personalized manner. Furthermore, based on the results of Black Box Testing, all major system functionalities operated successfully in accordance with the predefined functional requirements.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210512159] [Pembimbing 1: Tri Rahayu] [Pembimbing 2: Ruth Mariana Bunga Wadu] [Penguji 1: Erly Krisnanik] [Penguji 2: M. Bayu Wibisono] |
| Uncontrolled Keywords: | Information System, CRM, IDIC Model, Printing Business, Website, Prototype |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1) |
| Depositing User: | IKHSAN FATHIRIZKY RAMADHANU |
| Date Deposited: | 07 Sep 2026 07:19 |
| Last Modified: | 07 Sep 2026 07:19 |
| URI: | http://repository.upnvj.ac.id/id/eprint/51213 |
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