PENGARUH DISONANSI KOGNITIF TERHADAP SIKAP BOIKOT MCDONALDS (STUDI KASUS SISWA SMA YADIKA 11)

Farida Syifa Anandita, . (2026) PENGARUH DISONANSI KOGNITIF TERHADAP SIKAP BOIKOT MCDONALDS (STUDI KASUS SISWA SMA YADIKA 11). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The humanitarian conflict in Palestine triggered a global boycott movement against McDonald's, receiving massive response from Generation Z in Indonesia. This study aims to examine the effect of cognitive dissonance triggered by factual information regarding local contributions on changes in students' boycott attitudes. This research employs a quantitative approach with a pre-experimental design (One Group Pre-test Post-test) on 17 students of Senior High School Yadika 11 selected via purposive sampling. Data were collected through questionnaires before and after the infographic stimulus, then analyzed using the Paired Sample T-Test. The results showed that the information stimulus effectively increased knowledge significantly (Sig. 0.000). However, the statistical test on attitude yielded a significance value of 0.262 (Sig > 0.05). It is concluded that while knowledge increased, there was no significant effect on changing boycott attitudes. These findings suggest attitude resistance, where respondents' ideological beliefs are more dominant than the presented economic facts.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil : 2110411204] [Pembimbing: Vina Mahdalena] [Penguji 1: Kusumajanti] [Penguji 2: Rizkiya Ayu Maulida]
Uncontrolled Keywords: Boycott, Cognitive Dissonance, McDonald’s, Attitude Change, Attitude Resistance.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: FARIDA SYIFA ANANDITA
Date Deposited: 07 May 2026 07:59
Last Modified: 07 May 2026 07:59
URI: http://repository.upnvj.ac.id/id/eprint/50305

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