PENGARUH MOTIF PENGGUNAAN MEDIA AKUN TIKTOK @MIRYIMNIRIL TERHADAP KEPUASAN INFORMASI GAYA BERPAKAIAN MAHASISWA DKI JAKARTA

Indah Sofian, . (2026) PENGARUH MOTIF PENGGUNAAN MEDIA AKUN TIKTOK @MIRYIMNIRIL TERHADAP KEPUASAN INFORMASI GAYA BERPAKAIAN MAHASISWA DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is driven by the shift in social media usage, specifically TikTok, as the primary fashion reference for students exploring their visual identity. Despite the abundance of fashion content, there is often a gap between student expectations for accurate information and the reality of the content provided. This study aims to analyze the influence of media usage motives of the TikTok account @miryimniril on fashion style information satisfaction among students in DKI Jakarta using the Uses and Gratifications Theory with the Gratification Sought (GS) and Gratification Obtained (GO) approaches. The quantitative survey method was employed, involving 100 respondents selected via purposive sampling. Data were analyzed using simple linear regression and gap analysis. The results show a positive and significant influence of media usage motives on information satisfaction. Gap analysis findings reveal that Photo and Caption dimensions provided a satisfaction surplus (GO > GS), while the Video dimension showed a minor gap that was statistically insignificant (Sig. 0.472 > 0.05). It is concluded that the @miryimniril account effectively meets students' cognitive needs, particularly through static visual elements and detailed textual information.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411183] [Pembimbing: Ahmad Zakki Abdullah] [Penguji 1: Rini Riyantini] [Penguji 2: Lusia Handayani]
Uncontrolled Keywords: Fashion, Information Satisfaction, Media Usage Motives, TikTok, Uses and Gratifications
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: INDAH SOFIAN
Date Deposited: 17 Mar 2026 03:03
Last Modified: 17 Mar 2026 03:03
URI: http://repository.upnvj.ac.id/id/eprint/49378

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