ANALISIS PENGENDALIAN BIAYA DAN WAKTU DALAM KINERJA PROYEK CAMPAIGN SOZO SKIN MENGGUNAKAN METODE EVM PADA PT SEVEN RETAIL

Amanda Sulistiawati, . (2025) ANALISIS PENGENDALIAN BIAYA DAN WAKTU DALAM KINERJA PROYEK CAMPAIGN SOZO SKIN MENGGUNAKAN METODE EVM PADA PT SEVEN RETAIL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The SOZO Skin campaign project required strict cost and time control due to its creative processes, collaboration with KOLs, and execution schedule set within a specific period. This study analyzes project performance using a quantitative–descriptive approach through the Earned Value Management (EVM) method, focusing on cost, time, and overall project performance factor. The research population consists of eight campaign projects, while the sample used is the Twindate July 2025 campaign. Data were collected through interviews, observations, and documents such as budget plans, time schedules, weekly reports, and actual cost data. The analysis results indicate project inefficiency, as BCWP consistently fell below BCWS and ACWP exceeded BCWP, leading to cost overrun with CPI declining from 1.04 (week 1) to 0.87 and 0.98 in the following weeks. In terms of schedule, the project showed relatively good progress with SPI increasing from 0.96 (week 1) to 1.02 and stabilizing at 0.99, aligned with the reduction in estimated completion time from 25 days to 22 days by week 3. Overall, the SOZO Skin project experienced cost escalation with EAC reaching Rp12.0 million, but it remained on track in terms of schedule. In conclusion, the project demonstrated adequate time efficiency but lacked consistency in cost efficiency.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2210111026] [Pembimbing: Heni Nastiti] [Penguji 1: Rosali Sembiring Colia] [Ketua Penguji : Leis Suzanawati]
Uncontrolled Keywords:	Earned Value Management (EVM), Project Performance, Project Cost, Project Time, Campaign
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	AMANDA SULISTIAWATI
Date Deposited:	17 Mar 2026 01:28
Last Modified:	17 Mar 2026 02:04
URI:	http://repository.upnvj.ac.id/id/eprint/41639

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