Zahra Felicia Batari, . (2025) PENGARUH BELANJA HEDONIS, FOMO, DAN RELIGIOSITAS TERHADAP PEMBELIAN IMPULSIF BLIND BOX POP MART PADA GENERASI Z JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Sales of blind boxes in Indonesia continue to rise despite the fact that their buying and selling practices contain elements of gharar, which is prohibited in Islam. However, consumers still show a strong interest in blind box products and tend to make impulsive purchases driven by curiosity and the desire to follow trends. This study aims to examine the influence of hedonic shopping, religiosity, and FOMO on impulsive buying of Pop Mart blind boxes among Generation Z in Jakarta. This research employs a quantitative method with a non-probability sampling technique through a purposive sampling approach in the sampling process. The study involved 150 respondents consisting of Generation Z living in Jakarta. The collected data were then processed using Smart Partial Least Square (PLS) with descriptive analysis. The results obtained in this study are that hedonic shopping and religiosity have a significant influence on impulsive buying of Pop Mart blind boxes. Both variables were proven to encourage Generation Z to make spontaneous purchases. However, unlike the other variables, FOMO does not have a significant influence on impulsive buying.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2210116019] [Pembimbing : Fadhli Suko Wiryanto] [Ketua Penguji : Ade Nur Rohim] [Penguji 1 : Sasmita Nurvinda Laili] |
| Uncontrolled Keywords: | FOMO, Generation Z, Hedonic Shopping, Impulsive Buying, Religiositas |
| Subjects: | H Social Sciences > HB Economic Theory Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | ZAHRA FELICIA BATARI |
| Date Deposited: | 08 Apr 2026 05:25 |
| Last Modified: | 08 Apr 2026 05:25 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41196 |
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