STRATEGI MARKETING POLITIK ADHIKA DIRGANTARA PARTAI KEADILAN SEJAHTERA DALAM MEMPEROLEH SUARA DI DAERAH PEMILIHAN I KOTA BEKASI PADA PEMILIHAN LEGISLATIF 2024

Septiana Rizqi Putri, . (2025) STRATEGI MARKETING POLITIK ADHIKA DIRGANTARA PARTAI KEADILAN SEJAHTERA DALAM MEMPEROLEH SUARA DI DAERAH PEMILIHAN I KOTA BEKASI PADA PEMILIHAN LEGISLATIF 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (420kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (869kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (649kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (666kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
BAB 5.pdf
Download (566kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (580kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (209kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (726kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (19MB)
[img] Text
Artikel KI.pdf
Restricted to Repository staff only
Download (538kB)

Abstract

This study aims to explain the political marketing strategy of Adhika Dirgantara as a legislative candidate who won a seat in the Bekasi City DPRD electoral district I in the 2024 legislative elections. The theory used as the analytical tool in this study is Philip Kotler's political marketing theory, namely push marketing, pull marketing, and pass marketing. The object of this study is political marketing strategy, while the subject of this study is Adhika Dirgantara. This study employs a qualitative approach with a descriptive method. Data collection techniques were conducted through interviews using purposive sampling to determine information sources. The data sources in this study were obtained from primary and secondary sources. This study uses Sugiyono's data analysis technique, which consists of three stages: data collection, data reduction, and data display. The results of the study show that the most successful conventional strategy is the cheap market and farmer's market subsidy program, followed by the happy mother school program, then the group exercise and free health check program, and finally the coffee and tea gathering program in fourth place. In terms of digital strategies, active promotion through the personal Instagram account @adhikadirgantara was the most effective digital strategy, followed by digital promotion through the party account @pkskotabekasi. The combination of conventional and digital strategies was the key to Adhika Dirgantara's success in winning the legislative election in District I of Bekasi City in the 2024 legislative election. Keywords: Adhika Dirgantara, Political Marketing Strategy, 2024 Legislative Election, Regional House of Representatives.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110413124] [Pembimbing: Deni Angela] [Penguji 1: Restu Rahmawati] [Penguji 2: Aniqotul Ummah]
Uncontrolled Keywords: Adhika Dirgantara, Political Marketing Strategy, 2024 Legislative Election, Regional House of Representatives.
Subjects: J Political Science > J General legislative and executive papers
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: SEPTIANA RIZQI PUTRI
Date Deposited: 02 Sep 2025 02:23
Last Modified: 02 Sep 2025 02:23
URI: http://repository.upnvj.ac.id/id/eprint/39587

Actions (login required)

View Item View Item