Kartika Imelda Paksi, . (2025) ANALISIS KEPUASAN PENGGUNA DOMPET DIGITAL APLIKASI GOPAY PADA GENERASI Z. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid development of digital technology has encouraged society to shift toward cashless payment methods, one of which is through digital wallets. GoPay, as one of the most widely used digital wallet services in Indonesia, is predominantly used by Generation Z. This final project aims to analyze user satisfaction with the GoPay application among Generation Z using a descriptive quantitative approach. Data was collected through an online questionnaire distributed to respondents aged 17 to 27 who are active GoPay users. The variables examined include user satisfaction, security and privacy, as well as speed and efficiency. The results of this study indicate that most respondents are satisfied with using GoPay for daily transactions. Security features, ease of access, and time efficiency are the main factors influencing satisfaction levels. Thus, GoPay is considered to have successfully met the needs of Generation Z users in conducting practical and secure digital transactions.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101011] [Pembimbing: Ranila Suciati] [Penguji 1: Anita Nopiyanti] [Ketua: Siti Hidayati] |
| Uncontrolled Keywords: | Digital Wallet GoPay, User Satisfaction, Generation Z, Digital Transactions |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | KARTIKA IMELDA PAKSI |
| Date Deposited: | 27 Aug 2025 01:30 |
| Last Modified: | 27 Aug 2025 01:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39560 |
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