Jonatan Uba Simamora, . (2025) MANFAAT MAPPING KERJASAMA DEVELOPER BAGI PENGEMBANGAN KPR PT BANK BRI REGIONAL OFFICE JAKARTA 2. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This Final Project discusses the benefits of mapping collaborations between developers and PT Bank BRI Regional Office Jakarta 2 in the development of the Housing Ownership Credit (KPR), particularly in supporting governmentsubsidized housing programs such as the Housing Finance Liquidity Facility (FLPP) and TAPERA. Home ownership in Indonesia, especially for low-income communities, remains a significant issue due to limited purchasing power and a high housing backlog. The government offers a solution through the FLPP and TAPERA programs, with Bank BRI playing a role in channeling subsidized KPR. To enhance its effectiveness, a strategic mapping of partnerships with developers is needed, using technologies such as MyMaps by Google Maps. This allows the bank to identify potential areas and optimize the performance of KPR Relationship Managers (RMs) to improve loan distribution effectiveness. The analysis results show that after the mapping was implemented, there was an increase in partnerships with developers and a significant rise in KPR distribution, especially in the Karawang area, which is a focus of development due to its demographic and industrial characteristics. Therefore, area mapping becomes a vital strategy in expanding market reach, increasing profits from KPR interest, and assisting the government in addressing the housing backlog for low-income communities.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101027] [Pembimbing: Siti Hidayati] [Penguji 1: Subur] [Penguji 2: Kery Utami] |
| Uncontrolled Keywords: | Territorial Mapping, Mortgage Loans (KPR), Developer, FLPP, Bank BRI, Backlog. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | JONATAN UBA SIMAMORA |
| Date Deposited: | 26 Aug 2025 06:34 |
| Last Modified: | 26 Aug 2025 06:34 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39121 |
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