Aura Hallyka Imperanur, . (2025) ANALISIS PERSEPSI MAHASISWA ILMU POLITIK UPNVJ TERHADAP BRANDING POLITIK "OKE GAS" DI TIKTOK DALAM KONTEKS KAMPANYE PRESIDEN PRABOWO SUBIANTO. Analisis Persepsi Mahasiswa Ilmu Politik UPNVJ terhadap Branding Politik "Oke Gas" di TikTok dalam Konteks Kampanye Presiden Prabowo Subianto, 09 (01). 077-081. ISSN e-ISSN: 2598-120X; p-ISSN: 2598-117X
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Abstract
This study explores the perceptions of Political Science students at UPNVJ regarding the “Oke Gas” campaign content on TikTok as part of Prabowo Subianto’s political branding strategy during the 2024 presidential election. Employing a descriptive qualitative method, the research investigates how students interpret the use of populist, symbolic, and visual communication in digital political campaigns. The Research shows that students see this strategy as a way to adjust to the large number of young voters. But their opinions are splits to some think it works well, while others thinks it's just a shallow attempt to improve image with a real policy ideas. The study also shows that in students are worried that too much emotional content might reduce the quality of serious democratic discussion. TikTok is always seen as good platform to spread political message quickly and interactively, but also raise concerns about whether going viral is more important than talking about real politic issues. Political science student, who heard how to analyze and understand democracy are you just campaign target, they can all judge political strategist critically. Their views are shape by the media they use, their political mindset as young people, and the conflict between campaign marfketing and real democratic participation. This research help us understand how young, digital voters see political branding today.
| Item Type: | Article |
|---|---|
| Additional Information: | [No.Panggil: 2110413143] [Pembimbing: Jerry Indrawan] [Penguji 1: Ana Sabhana Azmy] [Penguji 2: Abdul Ghofur] |
| Uncontrolled Keywords: | Political Branding, Tiktok, Youth Voters, Student Perception, Digital Campaign |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | AURA HALLYKA IMPERANUR |
| Date Deposited: | 04 Sep 2025 07:37 |
| Last Modified: | 04 Sep 2025 07:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39067 |
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