Komodifikasi, Standardisasi, dan Masifikasi Dalam Produksi Musik Pop Indonesia: Perspektif Pekerja Kreatif Di Industri Musik

Raissa Anggiani Sulastyo, . (2025) Komodifikasi, Standardisasi, dan Masifikasi Dalam Produksi Musik Pop Indonesia: Perspektif Pekerja Kreatif Di Industri Musik. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In recent years, the digital music industry in Indonesia has grown rapidly and significantly transformed the way pop music is produced. The dominance of digital platforms and market-driven demands has pushed music production to prioritize commercial aspects, resulting in practices such as commodification, standardization, and massification. These trends raise concerns about the decline of artistic freedom, diversity, and depth in pop music. While previous studies have mostly focused on the effects of digitalization on music consumption, there is still a lack of research on how industry players. Such as musicians, producers, and managers experience and respond to these pressures during the creative process. This study aims to explore the perspectives of creative workers in the Indonesian pop music industry on how industrial logic affects artistic freedom and musical variety. Using a qualitative approach and in-depth interviews, the findings show that pop music is often created based on proven market formulas and distributed widely through algorithm-driven digital media. This leads to musical homogenization and challenges in preserving local cultural values. However, industry actors continue to strive for a balance between creative expression and market orientation. The study highlights the need for diversity, copyright protection, mindful use of technology, and fair distribution systems to build a more inclusive and sustainable music ecosystem.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 2110411245] [Pembimbing: Azwar] [Penguji 1: Dewanto Samodro] [Penguji 1: Dede Suprayitno]
Uncontrolled Keywords:	Commodification, Standardization, Massification, Indonesian Pop Music, Music Industry, Creative Workers
Subjects:	H Social Sciences > HE Transportation and Communications M Music and Books on Music > M Music
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	RAISSA ANGGIANI SULASTYO
Date Deposited:	08 Sep 2025 01:04
Last Modified:	08 Sep 2025 01:04
URI:	http://repository.upnvj.ac.id/id/eprint/39057

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