Muhammad Rizky, . (2025) STRATEGI MARKETING POLITIK EKO HENDRO PURNOMO (EKO PATRIO) DALAM MEMENANGKAN PEMILU DPR RI PERIODE 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the political marketing strategies used by Eko Hendro Purnomo (Eko Patrio) in winning the 2024 Indonesian House of Representatives election. Eko Patrio, known as an artist and presenter, has demonstrated consistent electability by being elected as a member of the DPR RI for four consecutive terms. This study employs a qualitative approach, utilizing data collection techniques such as in-depth interviews and document analysis from primary and secondary data sources. The political marketing theory employed is the 4P marketing mix (product, price, place, promotion), analyzed within the context of legislative elections. The results of the study indicate that Eko Patrio's political marketing strategy does not only rely on his popularity as an artist but also includes positive personal branding, accurate segmentation of electoral districts, effective political communication, and synergy with the vision and mission of the National Mandate Party (PAN). Eko Patrio's success in winning legislative seats in two different electoral districts demonstrates the ability to adapt effective political marketing strategies according to the demographic and socio-cultural characteristics of voters. Thus, this study provides an important contribution to understanding the dynamics of political marketing by public figures in political contests in Indonesia.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [2110413050] [Pembimbing: Ardli Johan Kusuma] [Penguji 1: Nurdin] [Penguji 2; Muhammad Prakoso Aji] |
| Uncontrolled Keywords: | Political Marketing, Legislative Elections, Eko Patrio |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | MUHAMMAD RIZKY |
| Date Deposited: | 01 Sep 2025 01:31 |
| Last Modified: | 01 Sep 2025 01:31 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38868 |
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