ANALISIS PERSEPSI KONSUMEN TERHADAP MEREK DOMESTIK VS ASING (Studi Perilaku Konsumen Pada Produk Susu Indomilk dan Frisian Flag)

Nazarudin Amin, . (2012) ANALISIS PERSEPSI KONSUMEN TERHADAP MEREK DOMESTIK VS ASING (Studi Perilaku Konsumen Pada Produk Susu Indomilk dan Frisian Flag). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

his study aimed to determine the difference in consumer perception Against Domestic brands and foreign brands. Brands that examined in this study are milk and Frisian Flag Indomilk the respondents drawn from the users or consuming dairy Indomilk and Frisian Flag is in the university of national development "veteran" jakarta. Data collection techniques in this study using primary data by spreading questionnaires to 100 respondents who had consumed milk Indomilk and Frisian flag. The process of data analysis in this study using the help of Statistical Product and Service Solutions (SPSS) version 17.0. The method of analysis used to test the hypothesis is Paired Sample Test to see if there is a difference between the perception of domestic brands to foreign brands. The results showed that respondents tend to have a better perception of foreign brands compared to local brands.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 0810111003] [Penguji II (Pembimbing) : Nobelson] [Penguji I : Tatai Handayani] [Ketua Penguji : Dianan Triwardhani]
Uncontrolled Keywords:	Consumer Perceptions, Local Brands and Foreign Brands.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	05 May 2025 03:14
Last Modified:	05 May 2025 03:14
URI:	http://repository.upnvj.ac.id/id/eprint/36735

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