CORRUPTION AND ELECTIONS: Abdul Khoir's Political Image-Building Strategies to Gain Votes in Electoral District 5 of Depok City in the 2024 Legislative Election

Ardhanareshwara Sadewa, . (2024) CORRUPTION AND ELECTIONS: Abdul Khoir's Political Image-Building Strategies to Gain Votes in Electoral District 5 of Depok City in the 2024 Legislative Election. Jurnal Aristo (Social, Politic, Humaniora), 12 (3). pp. 707-724. ISSN p-ISSN 2338-5162 / e-ISSN 2338-5162

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Abstract

This study discusses Abdul Khoir's political image strategy in attracting potential voters in the 2024 Legislative Election contest. This study aims to explain the efforts of candidate Abdul Khoir who succeeded in building a political image that is oriented towards solutions, caring, and close to the community despite facing past stigmas related to him as a former convict in a corruption case. This study uses a descriptive qualitative method to understand political phenomena through data collection in the form of documentation, literature studies, interviews, and observations. To explain the phenomenon of Abdul Khoir's success in gaining votes, the researcher uses the theory of political strategy and the concept of personal branding. The research findings explain that Abdul Khoir's political image strategy is carried out conventionally and unconventionally. The conventional method is carried out by Abdul Khoir through real actions such as improving public facilities needed by constituents. The unconventional method is carried out by strengthening personal branding as a credible, adaptive, and consistent figure by utilizing modern social media such as TikTok. Both image strategies succeeded in convincing voters in Electoral District 5 of Depok City to vote for Abdul Khoir and he succeeded of becoming a member of the Depok City DPRD for the 2024- 2029 period.

Item Type:	Article
Additional Information:	[No.Panggil: 1910413002] [Pembimbing: Nurdin] [Penguji 1: Sri Lestari Wahyuningroem] [Penguji 2: Lia Wulandari]
Uncontrolled Keywords:	Political Imaging; 2024 Legislative Election, Personal Branding; Corruption.
Subjects:	H Social Sciences > H Social Sciences (General) J Political Science > J General legislative and executive papers J Political Science > JC Political theory
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User:	ARDHANARESHWARA SADEWA
Date Deposited:	24 Mar 2025 21:24
Last Modified:	24 Mar 2025 21:24
URI:	http://repository.upnvj.ac.id/id/eprint/36570

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