Safina Qonita, . (2025) PENGARUH LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL DENGAN KEPUASAN KONSUMEN SEBAGAI MODERATOR. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The growing demand for halal cosmetic products drives the growth of this industry but also presents challenges related to product quality and safety. Limited knowledge and awareness of the halal concept among consumers, along with the prevalence of cosmetic products that fail to meet halal standards, pose threats to consumer trust. This study aims to analyze the influence of halal labels and product quality on purchasing decisions for halal cosmetics and examine the moderating role of consumer satisfaction in these relationships. The research employs a descriptive quantitative approach, with primary data collected through questionnaires distributed to 137 respondents in the Greater Jakarta area (Jabodetabek) using purposive sampling. Data were analyzed using Partial Least Squares (PLS) with SmartPLS 4.0. The results reveal that halal labels and product quality significantly influence purchasing decisions. However, consumer satisfaction has varying moderating effects: it weakens the relationship between halal labels and purchasing decisions but strengthens the relationship between product quality and purchasing decisions for halal cosmetics. These findings provide valuable insights for the halal cosmetics industry to enhance product quality and manage consumer satisfaction to drive purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110116037] [Pembimbing: Faizi] [Penguji 1: Muhammad Anwar Fathoni] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | Cconsumer Statisfaction, Halal Label, Product Quality, Purchase Decisions. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | SAFINA QONITA |
| Date Deposited: | 03 Mar 2025 02:45 |
| Last Modified: | 03 Mar 2025 02:45 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35046 |
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