Syahla Putri Nurfajar, . (2024) PENGARUH BRAND IMAGE,INOVASI PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN KOPI JANJI JIWA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to find out the influence of Brand and Image on the Interest of Buying, to find out the influence of Innovation on Buying Interests, to find out the influence of Brands on Buying Interests, to find out the Influence of Brands on Buying Interests.The method used in this study is descriptive with a quantitative approach. The research sample consisted of 100 respondents who were selected using the purposive sampling method. Data was collected through the dissemination of questionnaires conducted online. Data analysis was carried out using SmartPLS 4.0 software. The results of the study show that brand image has a positive and significant influence on consumer buying interest. In addition, product and price innovations also contribute to purchasing decisions. These findings provide important insights for marketers in designing effective marketing strategies to increase consumer buying interest.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110111021 [Pembimbing:Suharyati} [Penguji 1: Guntur Syahputra Saragih] [Penguji 2: Prasetyo Hadi] |
| Uncontrolled Keywords: | Brand Image, Product Innovation, Price, Buying Interest, Janji Jiwa Coffee, Quantitative Research. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | SYAHLA PUTRI NURFAJAR |
| Date Deposited: | 18 Feb 2025 03:23 |
| Last Modified: | 18 Feb 2025 03:23 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34785 |
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