Afifah Aleyda Zahra, . (2025) Faktor-Faktor yang Memengaruhi Minat Menggunakan Asuransi Syariah pada Masyarakat Jabodetabek. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (239kB) |
|
Text
AWAL.pdf Download (937kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (356kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (495kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (323kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (505kB) |
|
Text
BAB 5.pdf Download (245kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (277kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (132kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (13MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (232kB) |
Abstract
Sharia insurance is a popular option for Muslims because its principles align with Islamic teachings, providing a way to manage future risks effectively. However, the industry faces significant challenges in promoting its products within the world’s largest Muslim market. Among these obstacles are low levels of financial literacy in the community, limited public trust and adoption of sharia insurance products, and the preference of many individuals for conventional insurance or BPJS over sharia-based alternatives. The purpose of this research is to ascertain the impact of company image, word-of-mouth, and sharia financial literacy. Using a purposive sampling technique, a sample of 120 respondents was selected for this quantitative study. The SmartPLS 4.0 application is used in the data analysis method. The study's findings indicate that the Jabodetabek community's interest in utilizing sharia insurance is significantly impacted by the variables of sharia financial literacy, word-of-mouth, and firm image. By outlining the connections between the factors of sharia financial literacy, word-of-mouth, and corporate image in the sharia insurance industry, this study is anticipated to provide a valuable contribution to the growth of the sharia insurance market. Keywords: corporate image, interest, sharia financial literacy, sharia insurance, word of mouth
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110116029] [Pembimbing: Fitri Yetty] [Penguji 1: Tati Handayani] [Penguji 2: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | corporate image, interest, sharia financial literacy, sharia insurance, word of mouth |
| Subjects: | L Education > L Education (General) Z Bibliography. Library Science. Information Resources > Z719 Libraries (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | AFIFAH ALEYDA ZAHRA |
| Date Deposited: | 17 Feb 2025 02:52 |
| Last Modified: | 17 Feb 2025 02:52 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34704 |
Actions (login required)
 |
View Item |