PENGARUH GAYA HIDUP, PROMOSI PENJUALAN, DAN KEPERCAYAAN PELANGGAN TERHADAP PEMBELIAN IMPULSIF (Studi pada Pelanggan TikTok Shop)

Davina Anaira Putri, . (2024) PENGARUH GAYA HIDUP, PROMOSI PENJUALAN, DAN KEPERCAYAAN PELANGGAN TERHADAP PEMBELIAN IMPULSIF (Studi pada Pelanggan TikTok Shop). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

TikTok Shop's e-commerce platform in Indonesia has grown rapidly, becoming one of the leading players in the Southeast Asian e-commerce market. TikTok Shop's live commerce and affiliate marketing techniques capture the attention of the younger population, particularly Gen Z, and have resulted in a considerable boost in sales. However, a variety of reasons influence TikTok Shop customers' spontaneous purchases. The purpose of this study is to look at the impact of lifestyle, sales promotion, and customer trust on spontaneous purchases among TikTok Shop customers. The demographic for this study was TikTok Shop customers, with a purposeful selection method used to select 100 respondents from South Jakarta. This research offers quantitative data. Data processing was carried out with SmartPLS 4.0 software. The findings of this study show that lifestyle, sales promotion, and customer trust have a positive influence on impulse buying. Keywords: lifestyle, sales promotion, customer trust, impulse buying.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110111157] [Pembimbing: Diana Triwardhani] [Penguji 1: Prasetyo Hadi] [Penguji 2: Nobelson]
Uncontrolled Keywords: lifestyle, sales promotion, customer trust, impulse buying
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: DAVINA ANAIRA PUTRI
Date Deposited: 20 Feb 2025 06:36
Last Modified: 20 Feb 2025 06:36
URI: http://repository.upnvj.ac.id/id/eprint/34602

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