Sita Freya Karima, . (2024) PENGARUH GREEN PRODUCT, KUALITAS PRODUK & PERSEPSI HARGA TERHADAP MINAT BELI PRODUK LOCKNLOCK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Rapidly developing industries and technologies have long-term negative impacts on the environment, including global warming and increasing plastic waste. People are now increasingly aware of the importance of preserving the environment, which is reflected in the increasing interest in environmentally friendly products such as reusable tumblers. Therefore, companies need to implement green marketing strategies and ensure product quality to increase consumer purchasing interest. This study aims to determine, analyze, and prove the effect of Green Products, Product Quality & Price Perception on Purchase Interest of LocknLock products. The population of this study is consumers who know and are interested in buying LocknLock products. The purposive sampling approach was used to select 103 respondents who are active in South Jakarta and are at least 17 years old. This study applies a quantitative approach and utilizes SmartPLS 4.0 software for data processing. The results of the study indicate that: (1) Green Products affect Purchase Intention of LocknLock products, (2) Product Quality affect Purchase Intention of LocknLock products, and (3) Price Perception affect Purchase Intention of LocknLock products.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | {No.Panggil: 2110111004] [Pembimbing: Alfatih Sikki Manggabarani] [Penguji 1: Miguna Astuti] [Penguji 2: Guntur Syahputra Saragih] |
| Uncontrolled Keywords: | Green Product, Product Quality, Price Perception, Purchase Intention, LocknLock |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | SITA FREYA KARIMA |
| Date Deposited: | 12 Feb 2025 05:17 |
| Last Modified: | 12 Feb 2025 05:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34548 |
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