Warsiatun, . (2024) PENGARUH BRAND IMAGE, TRUST, DAN PENGETAHUAN TERHADAP MINAT PENGGUNAAN LAYANAN FINTECH SYARIAH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to find out, analyze and prove whether there is a partial influence of brand image, trust and knowledge on interest in using sharia Fintech services. The sample in this research was 125 respondents who were active in DKI Jakarta. This research is quantitative research with primary data. The sample collection technique uses a non-probability sampling method, namely the purposive sampling method. Data collection uses Google forms and data analysis techniques use descriptive and inferential analysis. Data processing was carried out using the SmartPLS 4.0 software test tool and the resulting independent variables, namely brand image, trust and knowledge, had a significant influence on interest in using sharia Fintech services. Brand image has a significant effect on intention to use, which reflects the importance of consumer perceptions of the service brand image. The trust variable also has a significant effect, reflecting that the level of consumer trust in the security, reliability and integrity of the service greatly determines interest in use. Consumer knowledge also makes a significant contribution, showing that consumer understanding of the features, benefits and sharia principles applied in this service influences a person's interest in using it. Keywords: Brand Image, Trust, Knowledge, Interest in Use, Sharia Fintech.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110111061] [Pembimbing: Maria Assumpta Wikantari] [Penguji 1: Pusporini] [Penguji 2: Alfatih S. Manggabarani] |
| Uncontrolled Keywords: | Brand Image, Trust, Knowledge, Interest in Use, Sharia Fintech |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | WARSIATUN |
| Date Deposited: | 20 Feb 2025 03:48 |
| Last Modified: | 20 Feb 2025 03:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34501 |
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