ANALISA SENSITIVITAS RESPON KONSUMEN TERHADAP EKSTENSIFIKASI MEREK (BRAND EXTENSION) PADA TROPICANA SLIM LOW FAT NOODLES

Suryansyah, . (2012) ANALISA SENSITIVITAS RESPON KONSUMEN TERHADAP EKSTENSIFIKASI MEREK (BRAND EXTENSION) PADA TROPICANA SLIM LOW FAT NOODLES. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Successful product tropicana slim build a brand and take some brand (brand extension) from corn sugar tropicana tropicana slim slim low fat noodles from the parent brand which is produced by PT. Nutrifood Indonesia. This study aims to determine the extent of the sensitivity of consumer response to brand presence tropicana slim low fat noodles. Can be seen from the results that have been in the analysis can be concluded that the sensitivity of consumer response to brand extension from corn sugar tropicana tropicana slim slim low fat noodles are of 0.90, which means the value of Sr is smaller than 1 (Sr <1), including the word gori insensitive. Then change the stimuli from the expansion of the brand (brand extension) of corn sugar to tropicana tropicana slim slim low fat noodles, and on the basis of the Hierarchy of effect and attributes of products that do not include sensitive categories can be seen from the value of the response force changes after a change of -31. This negative value indicates that the tropicana slim low fat noodles less confidence in the benefits of the product that attracts so tropicana slim sugar corn is more known in the eyes of its customers in comparison tropicana slim low fat noodles.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 207111015] [Penguji II (Pembimbing) : Yuliniar] [Penguji I : Nobelson] [Ketua Penguji : Diana Triwardhani]
Uncontrolled Keywords:	Sensitivity, Brand Extension, Consumer Response.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	04 Nov 2024 04:52
Last Modified:	04 Nov 2024 04:52
URI:	http://repository.upnvj.ac.id/id/eprint/33971

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