Puput Putri Asih, . (2024) EVALUASI KEPATUHAN IKLAN PRODUK KOSMETIK PENCERAH KULIT DI TIKTOK TERHADAP PERATURAN PENGAWASAN PERIKLANAN KOSMETIKA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The cosmetics industry in Indonesia has experienced a significant increase, including skin lightening cosmetic products. Cosmetic advertising in Indonesia is regulated by BPOM Regulation Number 32 of 2021 concerning Supervision of Cosmetic Advertising. This research aims to determine the compliance of advertisements for skin lightening cosmetic products on TikTok with these regulations. An analytical observational method was used in this research with a cross-sectional study. The research sample was 130 advertisements for skin lightening cosmetic products on TikTok. The data was analyzed using the contingency coefficient statistical test to determine the relationship between marketing authorization and advertising compliance and the results showed that the average advertising compliance for cosmetic products was 95.84%. Statistical tests showed that there was a significant relationship between distribution permits and advertising compliance based on public domains with a p value of 0.003. Advertisements for skin lightening cosmetic products on TikTok generally comply with regulations. However, there are still 10% of products that do not have a distribution permit and require more protective supervision by BPOM.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No.Panggil: 2010212006] [Pembimbing 1: Primayanti Nurul Ilmi] [Pembimbing 2 : Riswandy Wasir] [Penguji : Annisa Farida Muti] |
| Uncontrolled Keywords: | Advertising, Brightening Cosmetics, Compliance Regulations, TikTok |
| Subjects: | R Medicine > RA Public aspects of medicine R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
| Divisions: | Fakultas Kedokteran > Program Studi Farmasi (S1) |
| Depositing User: | PUPUT PUTRI ASIH |
| Date Deposited: | 06 Sep 2024 03:46 |
| Last Modified: | 06 Sep 2024 03:46 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32481 |
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