Farid Athabillya, . (2024) STRATEGI KOMUNIKASI KORPORAT HUMAS PT SUZUKI INDOMOBIL SALES DALAM MENGATASI KELUHAN PELANGGAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Handling issues and negative news is an important aspect in maintaining the company's image and reputation. When negative issues arise, companies often face various adverse impacts, such as overexposed customer complaints, decreased stakeholder trust, and lost business opportunities. This research focuses on the corporate communication strategy implemented by PT Suzuki Indomobil Sales (PT SIS) in overcoming customer complaints and negative news. Through an effective communication approach and building good relations with the media, PT SIS seeks to control the public narrative and reduce negative impacts. This strategy involves fast, clear, and responsive communication to emerging issues, as well as appropriate media handling to ensure accurate and positive information is widely disseminated. The results of the study show that this strategy is effective in reducing the leakage of customer complaints that can become negative news. Practical advice for PT SIS includes strengthening relationships with the media, using existing communication channels to strengthen relationships with the community, and periodically evaluating customer issues. In addition, the author suggests further research on other departments that intersect with PR to get a broader picture of the handling of customer complaints at PT SIS.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 2010411226] [Pembimbing : Garcia Krisnando Nathanael] [Penguji 1 : Yani Hendrayani] [Penguji 2 : Uljanatunnisa] |
| Uncontrolled Keywords: | Organizational Communication, Customer Complaints, Suzuki |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | FARID ATHABILLYA |
| Date Deposited: | 13 Aug 2024 06:05 |
| Last Modified: | 03 Sep 2024 07:07 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32218 |
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