Nada Aida Hidayati, . (2024) DIPLOMASI EKONOMI UNTUK MEMPERLUAS PASAR FASHION INDONESIA MELALUI PARIS FASHION WEEK PERIODE 2021-2023. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The presence of Indonesian fashion brands which are played by many people from various countries around the world has become an important issue for Indonesia and has created a need for internationalization for Indonesian fashion brands. This issue was raised as a serious issue, resulting in the Indonesian Government through the Indonesian Embassy in Paris, the Ministry of Trade and the Ministry of Tourism and Creative Economy (Kemenparekraf/Baparekraf) carrying out Indonesian Economic Diplomacy activities in the fashion subsector, the Indonesian government supports and maximizes its support for local Fashion Brands so that they can go international or in other words, namely known worldwide and increasing the target market more rapidly. The method used in this research is descriptive qualitative. Researchers used a sampling technique that involved three stages of analysis: data reduction, data presentation, and data verification. The research results show that economic diplomacy in the fashion sector carried out by the Indonesian government requires various strategies and collaboration with external parties. The actors involved in this economic diplomacy include the Indonesian Embassy in Paris, the Ministry of Trade, the Ministry of Tourism and Creative Economy/Baparekraf, as well as private stakeholders. The Indonesian government's economic diplomacy strategy at Paris Fashion Week involves collaboration with parties from Paris, namely L'Adresse Paris Agency, which acts as an intermediary between Indonesia and the Fédération de la Haute Couture et de la Mode (FHCM), the organizer of Paris Fashion Week. This collaboration allows Indonesian fashion brands to gain a place on the prestigious international fashion stage.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010412163] [Pembimbing: Raden Maisa Yudono] [Penguji 1: Shanti Darmastuti] [Penguji 2: Jati Satrio] |
| Uncontrolled Keywords: | Economic diplomacy, Paris Fashion Week, Indonesian Embassy in Paris, Ministry of Trade, Kemenparekraf/Baparekraf. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | NADA AIDA HIDAYATI |
| Date Deposited: | 17 Sep 2024 02:02 |
| Last Modified: | 17 Sep 2024 02:02 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31558 |
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