PENGARUH PENGETAHUAN PRODUK, PEMASARAN DIGITAL, LITERASI KEUANGAN SYARIAH TERHADAP MINAT BERASURANSI SYARIAH MASYARAKAT DI PULAU JAWA

Amzar Syaifulloh Dendi Mangkudilaga, . (2024) PENGARUH PENGETAHUAN PRODUK, PEMASARAN DIGITAL, LITERASI KEUANGAN SYARIAH TERHADAP MINAT BERASURANSI SYARIAH MASYARAKAT DI PULAU JAWA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (201kB)
[img] Text
AWAL.pdf
Download (734kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (431kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (534kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (405kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (566kB)
[img] Text
BAB 5.pdf
Download (171kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (280kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (51kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (12MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (357kB)

Abstract

Java Island has the largest dominance as the center of the Indonesian population and represents the most significant market potential for the sharia insurance industry. However, there are still many people on Java Island who are less interested in sharia insurance. One effort to increase the interest of the Muslim community in insurance is by leveraging product knowledge, digital marketing, and sharia financial literacy. This study aims to determine the influence of insurance knowledge, digital marketing, and sharia financial literacy on Java Island. The data in this study are primary data obtained through questionnaires distributed to respondents across six provinces on Java Island. This research uses PLS testing tools to examine the partial influence of the variables used. The results of this study indicate that the variables of digital marketing and sharia financial literacy have a positive and significant influence on the interest in sharia insurance among the people of Java, while the product knowledge variable does not have a significant effect on the interest in sharia insurance among the people of Java.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2010116022] [Pembinbing: Fitri Yetti] [Penguji 1: Sufyati HS] [Penguji 2: Tati Handayani]
Uncontrolled Keywords: Digital Marketing, Interest, Islamic insurance, Product Knowledge, Sharia Financial Literacy
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: AMZAR SYAIFULLOH DENDI MANGKUDILAGA
Date Deposited: 09 Sep 2024 08:22
Last Modified: 09 Sep 2024 08:22
URI: http://repository.upnvj.ac.id/id/eprint/31484

Actions (login required)

View Item View Item