ANALISIS PENGARUH PRICE PERCEPTION, ONLINE CUSTOMER REVIEW DAN E-WOM TERHADAP REPURCHASE INTENTION PRODUK SKINCARE THE ORIGINOTE

Anggita Renanda Puspitasari, . (2024) ANALISIS PENGARUH PRICE PERCEPTION, ONLINE CUSTOMER REVIEW DAN E-WOM TERHADAP REPURCHASE INTENTION PRODUK SKINCARE THE ORIGINOTE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The growing world of skincare among the public has resulted in more and more skincare companies nowadays. This research was conducted with the aim of analyzing the influence of Price Perception, Online Consumer Reviews, and e-WOM on Repurchase Intention for The Originote skincare products. The research method used is a quantitative approach with random sampling techniques. The number of samples in this study was 100 respondents who were calculated based on the Lemeshow formula. The data collection technique uses a questionnaire via Google Form which is distributed to The Originote consumers. The data analysis technique used is descriptive and inferential analysis which is processed using the SmartPLS version 4.0 measuring instrument. The tests carried out were convergent validity test, discriminant validity test, reliability test, R-Square coefficient of determination test (R^2), Q-Square predictive test (Q^2), and partial hypothesis test with T-test. Testing this research obtained the results: (1) Price Perception has a positive and significant effect on Repurchase Intention, (2) Online Consumer Review has a positive and significant effect on Repurchase Intention, (3) E-WOM has an effect but is not significant on Repurchase Intention. Based on the test results, the Adjusted R-Square value obtained was 76%, the remaining 24% was influenced by other factors that were not present in this research.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010111167] [Pembimbing: Lina Aryani] [Penguji 1: Suharyati] [Penguji 2: Heni Nastiti]
Uncontrolled Keywords: Price Perception, Online Consumer Review, Electronic Word of Mouth, Repurchase Intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: ANGGITA RENANDA PUSPITASARI
Date Deposited: 30 Sep 2024 02:06
Last Modified: 30 Sep 2024 02:06
URI: http://repository.upnvj.ac.id/id/eprint/31455

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